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Despite the popularity, or because of, there also remained critics, who often worried about the morality of such ads (Cocks, 2009).
It is said homosexual men and women used code words to place personal advertisements looking for likeminded people, but also for unhappily married people for whom divorce was impossible, the personal ads were a much desired way out, and of course, much like in online dating nowadays, there were people who posed as someone else, in an attempt to scam or rob people, or use them in other ways.
These two movies portray online dating as an accepted part of US culture.
They acknowledge that many people feel apprehensive about online dating (thus the need for outside help) but ultimately US pop culture is showing us online dating success stories.
It is estimated that the first personal ad was placed around the end of the 17th century and its popularity really took off in the early 18th century.
However this does not mean it was a socially acceptable way of looking for a spouse.
The next several dates also go poorly until she meets Jake.
Interestingly, Jake was pushed into meeting Sarah (someone else arranged the date).
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It was seen as a last resort for people with no other means of finding someone, for instance because they had no family of parents to arrange their matrimony (Cocks, 2009).
The first woman to ever place a personal ad was Helen Morrison.
Their first meeting is awkward for several reasons (including that they both feel awkward for having met online).
Eventually, Jake and Sarah do end up together, but at the end of the movie they say that they met at a dog park (rather than an internet dating site).